# Briedo for agencies

## Summary

The agency defines what matters: its supported services, required or optional context, discovery requirements, and commercial criteria. Briedo operationalizes that setup as a repeatable client-facing process before the first call. It evaluates context readiness, not prospect quality; the agency retains expertise and commercial judgment.

## Who it is for

- Paid Ads and performance marketing agencies
- SEO and organic-search agencies
- Agency owners, sales, account, strategy, and delivery teams using one discovery record

Paid Ads and SEO are supported today. The configured catalog names the Paid Ads service Advertising. Paid Ads has the deepest current examples, demo, and product-specific coverage. SEO is active and supported, with a narrower service-specific layer. Other agency services are future expansion, not current or assisted support.

## Problems solved

- Opportunities arrive without enough context for a useful first review
- Discovery calls start with basic clarification instead of judgment
- Strategy and delivery teams work from different notes
- Agencies need a more premium prospect-facing discovery experience

## Benefits

- Better-prepared context before deeper time is spent
- A structured discovery record and briefing for strategy and delivery teams
- Branded discovery experience for prospects
- Cleaner internal handoff

## How it works

1. The agency books the first call through its existing process.
2. The agency sends its direct Briedo discovery link.
3. Briedo guides the prospect through the agency's service-specific discovery setup.
4. Briedo prepares a structured pre-call discovery record, briefing, and context-readiness state.
5. The agency reviews gaps and open questions before the scheduled first call.
6. The call starts with context and remains the place for commercial judgment and strategy.

## Limitations

Briedo does not provide a universal discovery methodology or arbitrary workflow builder. Current configuration uses supported service templates and available fields marked required or optional. It is not a replacement for human sales or delivery judgment.

## Related links

- [Briedo Connect](/connect)
- [Briedo Flow](/flow)
- [Pricing](/pricing)
- [FAQ](/faq)